You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a post aptly titled, “You Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers that are using video are seeing (on average) 49% faster development in revenue.”
Online video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the simplest way to attract and engage your audience and may provide just as much as an 80% improvement in conversions.” Even small increases in sales can easily make a huge difference to profitability. Kale highlights that Dropbox managed to increase their conversions by 10% just by adding an explainer video. This translated into 10 million additional users for the file hosting service.
Regardless if you are marketing a simple product, or a complex piece of software, Amazon can perform a more satisfactory job of telling your story. Explainer videos far out-pull articles or content or traditional webpages when it comes to user engagement. This is my interview with Kale to help startups navigate using such videos successfully.
What exactly is an explainer video – and how will you sell the idea to new businesses? So many people are too lazy to read through the entire text on your own website or website landing page. A brief video can hook your prospects and help them understand your value proposition. As a result, your profits cycle reduces – as a result of educational effect in the video – and also you generate more qualified leads. Together with a video on a website landing page can increase conversion by 80%. Furthermore, Google and other search engines rank pages with video more than pages without video. A good explainer video frees your sales team to operate on closing good quality prospects rather than repeating the same pitch repeatedly to potential clients.
An ideal video strategy should combine live along with animation videos. A personal brand or product business can benefit most out of live videos. The very best example is Dollar Shave Club companies that sell something intangible, like service companies, will benefit most from animation explainer videos, similar to this one from Blue Triangle Tech. Remember, the primary goal would be to engage the audience. Should you do that, your video will certainly be a success!
Harrison: What are some components of a higher converting explainer video? The most effective explainer videos include all of these aspects: Script – The script will be the heart in the video. The ideal script is approximately 90 seconds. It should focus on the “pain points” in the customer, while detailing some great benefits of working with your solution. It ought to show your customer being a blgjwo together with your product/service as the guide who can bring them to their best destination.
Graphics – The graphics must consider your audience and should reflect the daily things they encounter within their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you select should reflect your brand well and must replicate your brand’s “tone” as established on your website/website landing page.
Music – The same as voice, music plays a vital role in reflecting your brand. It must be keyed to bring out the right emotions from your audience. Animation style – The animation style should be free flowing as well as simple to grasp. It can be motion graphics should you be a serious business in, as an example, the financial industry, or it could be cartoon in case you are an easy-hearted brand, like an app company. In a few businesses like construction or architecture, 3D videos may be useful. Ultimately, how your video looks, feels and works depends on your brand name and budget.
Subtitles – As much as 85% of Facebook videos are watched without sound in accordance with research by Digiday. So if you are advertising using Social media, subtitles are essential.
Harrison: Can marketers use an iPhone and just shoot something themselves? Generally speaking, like several things, I believe you obtain whatever you buy. I believe that deciding on the best video partner is essential for online video marketing success.